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An experienced affiliate marketer and media buyer with a strong focus on scaling social media campaigns across platforms such as Facebook, TikTok, Instagram, and YouTube. Skilled at understanding ad auction dynamics, ensuring campaigns are not only cost-efficient but also highly scalable under strict KPIs.

Proven ability to analyze data in real time, identify winning creatives, and cut losses quickly, ensuring budget allocation delivers the highest ROI. Expertise in policy navigation and compliance management, consistently keeping accounts in good standing even in high-sensitivity verticals.

Hands-on with audience segmentation, behavioral targeting, pixel/event setup, and conversion optimization, enabling full-funnel profitability. Adept at managing both testing phases and high-budget scale-ups, coordinating with creative teams to generate high-CTR ad copy and video hooks that resonate with audiences. Known for transforming test budgets into long-term, profitable campaigns.

Matija Nikolic

Co-Founder of M&M Digital Marketing Agency

A results-oriented media buyer specializing in affiliate offers and social media advertising with a strong background in creative strategy, campaign structure, and funnel optimization. Experienced in handling large ad budgets and applying data-driven scaling strategies to maximize profitability.

Expert in compliance and policy management, minimizing downtime and avoiding bans while operating in competitive markets. Skilled in creative testing frameworks, systematically optimizing ad copy, creatives, and landing pages to find the most effective combinations.

Proficient in advanced audience strategies including lookalikes, retargeting, and custom data utilization for precise targeting and customer journey mapping. Brings a collaborative mindset, working seamlessly with affiliate managers, designers, and analysts to execute high-converting campaigns that consistently outperform benchmarks. Known for balancing creativity with analytical precision, driving both volume and quality leads.

Marko Ivic

CO-Founder of M&M Digital Marketing Agency